Negresco n°6 2017
Negresco n°6 2017
  • Prix facial : gratuit

  • Parution : n°6 de 2017

  • Périodicité : annuel

  • Editeur : Les Editions COTE

  • Format : (295 x 400) mm

  • Nombre de pages : 56

  • Taille du fichier PDF : 7 Mo

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4 2 R E N É G R U A U
Jeanne Augier has amassed one of the finest private collections of the Franco-Italian artist’s work. René Gruau paid vibrant homage to women in their modernity – blonde, brunette and redhead, naked or clad in the latest fashions. He portrayed women in all their splendour, dancing, romancing, dressed to kill in evening gowns, long gloves and heels. « Born in 1909 and dying in 2004, René Gruau marked an entire century and youngsters today stillappreciate how fresh and new his style was, « explains Marseille gallerist Alexis Pentcheff. Having published his first fashion illustrations when he was 15, Gruau came to Paris in 1928, where he began working for Le Figaro and made the acquaintance of Christian Dior. He went on to illustrate Vogue, Fémina and Marie-Claire, drawing the sumptuous models of Balenciaga, Fath, Piguet, Givenchy and Rochas. The New Look and publicity The end of the Second World War brought Gruau’s career to a turning point. He moved to Cannes, then returned to Paris where he pickedup his friendship with Christian Dior, who was in the process of launching his own couture house. « It was the start of a long partnership with the House of Dior, one that continued wellafter it’s founder’s death, through to the mid-1980s, » Alexis Pentcheff points out. Gruau was asked to illustrate the couture house’s first perfume, Miss Dior, then Diorama, Diorissimo and Eau Sauvage. This brought him more publicity work, at a time when magazines favoured photography, and he produced advertising images for Balmain perfumes and cosmetics, Jacques Griffe, Lucien Lelong, Jacques Fath, Elizabeth Arden, Peggy Sage and also Scandale lingerie, Noveltex shirts and Pellet shoes. His striking artistry led to him also creating publicity images for the mythic Paris Lido and Moulin Rouge cabarets for many seasons. À travers la force et la simplicité de son trait, René Gruau suggère autant qu’il montre. René Gruau’s forceful yet simple lines are as suggestive as they are depictive. N A N A S 4 3



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