BIZweek n°283 27 mar 2020
BIZweek n°283 27 mar 2020
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  • Parution : n°283 de 27 mar 2020

  • Périodicité : hebdomadaire

  • Editeur : Capital Publications Ltd

  • Format : (240 x 330) mm

  • Nombre de pages : 6

  • Taille du fichier PDF : 1,6 Mo

  • Dans ce numéro : covid-19 solidarity fund et si les patrons du secteur privé contribuaient 10% ?

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VENDREDI 27 MARS 2020 BIZWEEK ÉDITION 283 STRATEGY Preparing for a post-Covid-19 era in the tourism industry Our world has been turnedupside down by the Covid-19 coronavirus outbreak. It calls for innovation and smart solutions as we brace ourselves for the economic and social impact of the outbreak and the much-needed social isolation Removal of VAT on hand sanitizers and protective masks The Mauritius Revenue Authority (MRA) informs the public that Value Added Tax (VAT) has been removed on the following products  : 1. Hand Sanitizers, 2. Protective masks against dust, odours and the like, and 3. Other breathing appliances and gas masks, excluding protective masks having neither mechanical parts nor replaceable filters. This measure has taken effect from 24 March 2020. We knew that with economic pressures, political and socialupheavals and a growing awareness of our contribution to climate change, the industry would face significant shifts as travellers look for slower, more meaningful and deliberate ways to travel, swapping over-crowded, mainstream destinations with more unique and unknown places. Fast forward to March 2020 and the world’s most crowded destinations are deserted as governments ground planes, shut borders and scramble to deal with the biggest impact on our world in recent history – Covid-19. More mindful travel Already we have seen dramatic changes in people’s travel behaviour prior to Covid-19 with a shift in where and how people travel. We will definitely see a greater awareness, sense of responsibility and appreciation for what we took for granted. I predict a few interesting travel trends shapingup once we are over the worst of the corona outbreak and people start travelling again. I think we will see much more mindful travel, a surge in retreats, special family holidays and a reconnection with our most-loved destinations. As an industry we must prepare ourselves for this great expedition now already. So here are a few things we recommend  : 1. Develop a resilience plan that will help you survive the next few months 2. Develop a communications and social media plan that will keep your customers informedand hooked into your brand. Whatever you do, don’t bombard anyone with advertising or special deals now. You can do that later, or actually, just stop selling on social media altogether. Rather inspire. Tell stories. Be human and read the room. 3. Brainstormand test innovative new ways of doing businessin the short and longer-term. Involve your team (if you have one), your clients and your customers. Talk with people and find ways to build new partnerships and collaborations. 4. Develop your recovery plan now so that you are ready and able to hit the ground running when the crisis abates (and it will !). Try your best not to fall into old habits of communication and doing business post-Covid-19. You have a few weeks to really talk and listen to customers and make sure you turn this challenge into your opportunity. 5. Assess your brand’s online presence and customer journey to tfli -Planh,l, & ZieY BIZ ALERT Mauritius receives diagnostics kits and protective equipment donated by Jack Ma make sure it is fresh, user-friendly and effective not just for the weeks to come, but for the future. Be critical. Put yourself in the shoes of your customers and audiences. Start a podcast or a blog or a You- Tube channel. Plan your content ahead. Get rid of jargon. Get real. Be sincere. 6. If you don’t get social media management and content creation, reach out and find someone who does. There are brilliant freelancers and online storytellers who are in great need for work now. Once the worst is over, it would definitely be the right thing to support the domestic tourism industry and explore our own country before heading to international destinations. The local tourism and hospitality industry are hard hit and we will see many small businesses suffer. It is important to try supporting them by not cancelling our trips, but rather postponing it. Talk to the industry, check what is possible and work something out. If you are able to book a weekend away or post-corona holiday with flexible terms and dates for the future, it could help save tourism businesses. It is time to become more customer-centred in everything we do. I think that every crisis brings opportunity and I hope that as an industry we are able to use what we have learnt and shape a whole new way of doing travel. [Source  : Mariette du Toit-Helmbold Bizcommunity] The distribution of the medical equipment donated is centralised by the African Union’s Centres for Disease Control and Prevention (Africa CDC) in Ethiopia. Jack Ma, Chinese tech billionaire and co-founder of the Alibaba online shopping platform, promised to donate, via his foundations, 20,000 test kits, 100,000 masks and 1,000 protective suits to each of the 54 African states. The support is provided by Jack Ma, founder of Alibaba Foundations, to support Africa’s response against COVID-19. The African Union said that Ethiopian Airlines will help distribute the equipment to each of its member states. 3

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