A rich and dynamic cultural event, that has now for 17 years been THE literary event of the year, French Polynesia’s Book Fair was once again held at Tahiti’s cultural center, La Maison de la Culture de Tahiti, co-organized with the Association of editor’s from Tahiti and her islands (Association des éditeurs de Tahiti et des îles, AETI). An open stage for literary questions, from here and elsewhere, it is an opportunity for authors from across the globe and writing about Polynesia to meetup, creating ties within a literary world, without boundaries, open to all, spotlighting talent ! On the 16 th to the 19 th of last November, it was the phonetic theme [VƐʁ] that was chosen as a focal point, to be interpreted by the authors, translators and illustrators from here and abroad, including a large delegation from New Caledonia. This phonetic theme, apparently simple, yet with multiple meanings, allowed the inclusion of different homonyms, synonyms and antonyms … Subjects such as the vers as in poetry, vert the color of leaves, the verre de l’amitié a toast between friends, ver de terre the earthworm, and even vair a fur trim worn by dignitaries in the Middle Ages were all broached. The participating authors, that included Marcus Malte – winner of the 2016 Femina prize, for his novel Le Garçon – used this theme as creatively as they could, while maintaining a common thread for the visitors. The diverse panel of invitees were able to animate the event perfectly, offering a wide variety of subjects, genres and points of view. The salon also encouraged the improvisation of artistic works, real cultural and literary works of art. The role of information technology in the book world was also discussed. A collection of popular expressions, to which hundreds of Polynesians of allages had contributed freely, Le dire et l’écrire, was distributed for free. A decentralized version of the fair also started to tour a few islands in 2017, the « mini » book fair visited : Tubuai (March 2017), Huahine (end of April 2017) and Raiatea. In 2018, after being in Taravao (Tahiti iti) in January and Rurutu, in March, further dates are programmed, Hao, from April 23rd to 26 th, 2018 ; Huahine, May 31 st to June 2nd 2018 ; as wellas a possible tour of the Marquesas at the end of the year. Air Tahiti has volunteered itself as a partner of this important cultural event, that promotes reading and literacy on our territory. Our company also plays an important role in organizing the decentralized mini-fairs in the outer islands. a SPONSORING AIR TAHITI 17 th Book Fair – Reading in Polynesia 113 I